Who is the person(s) behind the label?
We're musicians ourselves. There are no "suits" here. We're all tried-and-true dedicated musicians and are intimately familiar with the ins and outs of getting the artist’s music to the public. We care about the artists and what they are trying to say. We don't have a group of investors to molly-coddle and that gives us the freedom to follow our conscience and do what is right; not what pays the most.
Tell us how it all started and the philosophy of the label.
The idea for creating such a musical company in Eastern Europe is our old dream. And this moment came. AMAdea Records is already reality! In our opinion in this area - the Balkans - music always has been something very special. For example, check out the top 10 chart of EUROVISION during the last years! The potentiality of our region is exceptional, people are very, very musical talented. That's why we shall put in our whole mastery and hearts to develop this potentiality. It is our goal to provide excellent customer service to our public in order to foster long term relationships of value without compromising our standards of quality or personal ethics.
How did you get the label off the ground?
It took us like a 2 years to get the label off the ground. In fact the AMAdea Records (http://www.amadearecords.com/) is a division of AMAdea Music, Inc. – a music company that manage many resources in that sphere, like website design, handling all business, tracking all sales, providing in depth sale statistic, artist account, marketing functions, digital distribution in over 100 legitimate digital download services, supplying wholesale support to retailers and distributors, providing a variety of purchase options to our worldwide customers. Our basic start is from 2007, but we are proud to be the launching pad for many talented and diverse artists.
How do you choose the artists to sign?
Although we are very selective, we are committed to support artists, who are looking to create a body of musical work intended to be listened to and experienced as an "album" and to find ways for our artists' music to be heard and become popular. We encourage our artists to make music that we can listen to, again and again as a complete work.
How do you promote their music?
Unlike the "other labels", we do a lot of work in background at no cost for the artist. Sometimes this can be also called promotion, which artist often look to other companies around. We save artist time to check in his/her status on the market, where we put his/her music. Our sales programmers spend a lot of time to provide each artist account with detailed information about their music. Here are few examples of what we are doing:- gathering all sales from our physical and digital retailers and providing it in depth statistic into your account.
- pointing direct "urls" of your music, so you will able to know where it has been stored and will not waste your time to search for it in the Net.
- collecting value report information about how progress your music in time, when is send from our warehouse, when is received from the retailers, when is published online from the retailers and so on.In addition we have a marketing team in place with close relationships with magazines, music review sites & e-zines.
Do you like to work with certain genres?
We are not appointed to work with only certain genres. If we find some music around for quality and comprehensive, and the artist behind for talent, we would love to sign him/her and to distribute.
Are you open to adding more artists to your label?
AMAdea Records is always in search of new and upcoming artists from anywhere around the world. We are interested in all genres of music.
Do you also manage the artists?
Yes, we do, but on different level, depending on the artist wish and necessity. Another factor that most artists don't figure in is success. What happens when success starts to kick in? It might be a year before an artist actually sees any money once they start getting respectable radio play, so while the artist achieves success, they won't be able to do anything about it. So even if other distributors will tell an artist to worry about that when the time comes, we think it's better to plan for success. Artists should know that they are still responsible for marketing their act. It is not only the job of a distributor to create demand for their product. They still need to head up that front.
Which artists are you working with right now?
As we are running from 2007, we have not bigger catalogue, but very full of matter instead. Currently we distribute artists like Bryan El (great ambient/chillout music), Amethyste (ethereal vocal chilling music), Sleepwalker (mystic and evoking new age music), Dimo Mitchev (pure celtic music). We are in contract with other artists as well, that will expose in near future.
Which one do you call your most successful album/artist/song?
We can’t specify this. Every musician have the right for his/her own success, but the time for everyone is different. Sometimes it depends not only from the label, but from the artist as well. Is he/her really ready for the success?
Tuesday, April 8, 2008
We are Committed to Supporting Artists - Amadea Records
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